Virgin Active SA - Health & Fitness
Agile new website CMS
Virgin Active health clubs, gyms and spas needed to improve their website content management system. The CMS had slow turnaround times and did not offer creative control over the site. Adding complexity to content management was the three different club branding requirements.
Because Virgin Active already had SharePoint licenses and infrastructure, EOH developed the new solution on SharePoint 2013. Following various workshops on requirements and user experience design, detailed HTML 5 designs were signed off for implementation. EOH connected various backend data sources to populate the dynamic sections of the site, integrated Virgin Active master data service for a single version of the truth and assisted in search engine optimisation moving from the legacy site to the new SharePoint website. The new CMS is responsive and agile, and supports new functionality such as dynamic lead forms, messaging to the CGM of each club, home page rotating banners and responsive mobile design.